Frontier is donating £10k to charity for Mental Health Awareness Week

10th May 2021

This Mental Health Awareness Week (MHAW), Frontier Agriculture is donating £10,000 to mental health and agricultural charities. The donation, which is double what the organisation donated last year, is being made on behalf of Frontier staff, whose usual MHAW fundraising abilities are once again restricted due to current social distancing guidelines.

The money donated will be split between Shout, BEAT, Mind, Anxiety UK, Sane, Addington Fund, Farming Community Network, R.A.B.I and R.S.A.B.I.

Frontier colleagues usually celebrate Mental Health Awareness Week with outstanding commitment and enthusiasm, engaging in both local and national activities to fundraise for our chosen charities. In previous years, these activities have included company-wide quizzes, staff car washes, raffles and office dress down days, with our last on-site MHAW events resulting in almost £5 raised for every person who works in the company. 

This year Frontier is marking the occasion by hosting a virtual all-staff prize draw and encouraging colleagues to connect with one another whilst working from home. 

Group Finance Director, Diana MacDuff explained “The challenges of the last year have given particular meaning to this Mental Health Awareness Week, with many people feeling isolated and vulnerable due to the pandemic.

“Our chosen charities do really important work in supporting people from the agricultural community and more widely with mental health challenges. We are keen to ensure that these charities continue to receive financial support at a time when many of their normal sources of fundraising are unavailable, which is why we decided to double last year's donation.”

Frontier’s work during MHAW21 is part of its work under The Responsible Choice (TRC) to promote and encourage good mental health awareness and practices, particularly among those working within agriculture.