Frontier Agriculture is supporting this year's Royal British Legion Poppy Appeal by placing a poppy on the front of each its 68 bulk haulage 'facetruck' vehicles during November.
The 44-tonne trucks have all had the instantly recognisable flowers attached and the company has made a donation of £680 to the Legion.
Andrew Hildreth, national forwarding manager for Frontier says: "We're always happy to support our armed forces, past and present through the Legion's Poppy Appeal. This year we'll be doing that by wearing poppies on our lapels and on our facetrucks."
The Appeal is the Legion's biggest fundraising campaign and was launched nationally on Thursday 24thOctober. This year, the Legion is focusing on the range of work it does to support Armed Forces families, whether they are families of personnel on active service, of those currently in transition from military to civilian life, or of veterans.