'Precision conservation' is a relatively new phrase within our collective businesses and, as such, it is right to ask the question: What does it actually refer to?

For most, 'precision' and 'conservation' are two words not immediately associated with one another. In an agricultural context, 'conservation' can have us thinking wistfully of tussocky field corners and snaking wildflower margins. Of course, when you really think about it, the location of these features is never by accident. Some planning is always involved and that's when the link between the two words becomes clearer.